Image Sources: Google, Adblock

It’s not just you, online ads are getting worse. Auto-play video has become a standard, pop-ups are back in a big way and those inline ads seem accidentally clickier all the time. According to the Wall Street Journal, Google is well aware of this and it’s planning to add a built-in ad blocker to the Chrome browser. If the plan is handled correctly, it could force sites to give everyone a better experience. But that’s a big “if.”